publications

2026

1. Zenodo

   Funnel Resonance Theory: An Impedance-Matching Framework for Advertising Conversion Optimization

   Igor Ivitskiy

   Zenodo Preprint, 2026

   DOI Bib

   @article{ivitskiy2026funnel,
     title = {Funnel Resonance Theory: An Impedance-Matching Framework for Advertising Conversion Optimization},
     author = {Ivitskiy, Igor},
     year = {2026},
     doi = {10.5281/zenodo.19225550},
     journal = {Zenodo Preprint},
   }

2. Zenodo

   The M.A.T.H. Framework: A First-Principles Approach to Quant Marketing in High-Uncertainty Environments

   Igor Ivitskiy

   Zenodo Preprint, 2026

   DOI Bib

   @article{ivitskiy2026math,
     title = {The M.A.T.H. Framework: A First-Principles Approach to Quant Marketing in High-Uncertainty Environments},
     author = {Ivitskiy, Igor},
     year = {2026},
     doi = {10.5281/zenodo.18552246},
     journal = {Zenodo Preprint},
   }

3. Zenodo

   Synthetic Consilium: Multi-Agent AI Architecture Against Cognitive Bias Amplification in Executive Decision-Making

   Igor Ivitskiy and Ivan Zymbytskiy

   Zenodo Preprint, 2026

   DOI Bib

   @article{ivitskiy2026consilium,
     title = {Synthetic Consilium: Multi-Agent AI Architecture Against Cognitive Bias Amplification in Executive Decision-Making},
     author = {Ivitskiy, Igor and Zymbytskiy, Ivan},
     year = {2026},
     doi = {10.5281/zenodo.19224929},
     journal = {Zenodo Preprint},
   }

4. Zenodo

   Data Integrity as the Terminal Constraint in AI-Driven Advertising: An Information-Theoretic Analysis of Conversion Fraud and Agentic Threat Evolution

   Igor Ivitskiy, Dmytro Savchenko, and Dana Sydorenko

   Zenodo Preprint, 2026

   DOI Bib

   @article{ivitskiy2026dataintegrity,
     title = {Data Integrity as the Terminal Constraint in AI-Driven Advertising: An Information-Theoretic Analysis of Conversion Fraud and Agentic Threat Evolution},
     author = {Ivitskiy, Igor and Savchenko, Dmytro and Sydorenko, Dana},
     year = {2026},
     doi = {10.5281/zenodo.18675362},
     journal = {Zenodo Preprint},
   }

2025

1. Science & Edu

   A Portfolio Optimization Model for Media Investment Under Incrementality Uncertainty

   Igor Ivitskiy

   Development of Science and Education in Conditions of Globalization, 2025

   Bib

   @article{ivitskiy2025portfolio,
     title = {A Portfolio Optimization Model for Media Investment Under Incrementality Uncertainty},
     author = {Ivitskiy, Igor},
     journal = {Development of Science and Education in Conditions of Globalization},
     pages = {127},
     year = {2025}
   }

2. Innovations

   The Marketing Efficient Frontier: Balancing Short, Mid, and Long-Horizon Assets for Compounding ROIC

   Igor Ivitskiy

   Innovations and Their Impact on Economy and Society, 2025

   Bib

   @article{ivitskiy2025marketing,
     title = {The Marketing Efficient Frontier: Balancing Short, Mid, and Long-Horizon Assets for Compounding ROIC},
     author = {Ivitskiy, Igor},
     journal = {Innovations and Their Impact on Economy and Society},
     pages = {89},
     year = {2025}
   }

3. Global Trends

   API-Native Marketing Operations: A Reference Architecture for Automated Decision Loops

   Igor Ivitskiy

   Global Trends in Economy, Finance and Management, 2025

   Bib

   @article{ivitskiy2025api,
     title = {API-Native Marketing Operations: A Reference Architecture for Automated Decision Loops},
     author = {Ivitskiy, Igor},
     journal = {Global Trends in Economy, Finance and Management},
     pages = {101},
     year = {2025}
   }

4. Young Sci

   Incrementality at Scale: A Blueprint for Corporate Holdouts, Geo-Experiments, and Platform Leakage Control

   Igor Ivitskiy

   Young Scientist, 2025

   Bib

   @article{ivitskiy2025incrementality,
     title = {Incrementality at Scale: A Blueprint for Corporate Holdouts, Geo-Experiments, and Platform Leakage Control},
     author = {Ivitskiy, Igor},
     journal = {Young Scientist},
     year = {2025}
   }

2024

1. Preprint

   From Playbooks to Code: Translating Bidding Strategy into Rigorous Objective Functions and Constraints

   Igor Ivitskiy

   Working Paper, 2024

   Bib

   @article{ivitskiyplaybooks,
     title = {From Playbooks to Code: Translating Bidding Strategy into Rigorous Objective Functions and Constraints},
     author = {Ivitskiy, Igor},
     year = {2024},
     journal = {Working Paper}
   }

2020

1. Adv. Mat. Sci

   Modeling the Structures of Oriented Macrofiber Polymer Composites as Capillary-Porous Bodies

   Aleksandr E Kolosov, Aleksandr V Gondlyakh, Volodymyr I Sivetskii, and 6 more authors

   Advances in Materials Science and Engineering, 2020

   Bib

   @article{kolosov2020modeling,
     title = {Modeling the Structures of Oriented Macrofiber Polymer Composites as Capillary-Porous Bodies},
     author = {Kolosov, Aleksandr E and Gondlyakh, Aleksandr V and Sivetskii, Volodymyr I and Kolosova, Elena P and Vanin, Volodymyr V and Sidorov, Dmytro E and Sokolskiy, Aleksandr L and Shcherbina, Valeriy Yu and Ivitskiy, Igor},
     journal = {Advances in Materials Science and Engineering},
     volume = {2020},
     number = {1},
     pages = {1360523},
     year = {2020},
     publisher = {Hindawi}
   }

2017

1. East-Eur. J.

   Simulation of Nanomodified Polymers Testing by the Electric Capacitive Method

   V Bazhenov, A Protasov, Igor Ivitskiy, and 1 more author

   Eastern-European Journal of Enterprise Technologies, 2017

   Bib

   @article{bazhenov2017simulation,
     title = {Simulation of Nanomodified Polymers Testing by the Electric Capacitive Method},
     author = {Bazhenov, V and Protasov, A and Ivitskiy, Igor and Ivitska, D},
     journal = {Eastern-European Journal of Enterprise Technologies},
     volume = {4},
     number = {5},
     pages = {88},
     year = {2017}
   }

2. SWorld

   Mathematical Model Electro Capacitive Methods of Nondestructive Testing

   VG Bazhenov, Igor Ivitskiy, and DK Ivitska

   SWorld Journal, 2017

   Bib

   @article{bazhenov2017mathematical,
     title = {Mathematical Model Electro Capacitive Methods of Nondestructive Testing},
     author = {Bazhenov, VG and Ivitskiy, Igor and Ivitska, DK},
     journal = {SWorld Journal},
     number = {13},
     pages = {185--189},
     year = {2017}
   }

3. East-Eur. J.

   Modeling the Electrostatic Control Over Depth of the Introduction of Intelligent Sensors into a Polymer Composite Material

   Igor Ivitskiy, Vladimir Sivetskiy, Victor Bazhenov, and 1 more author

   Eastern-European Journal of Enterprise Technologies, 2017

   Bib

   @article{ivitskiy2017modeling,
     title = {Modeling the Electrostatic Control Over Depth of the Introduction of Intelligent Sensors into a Polymer Composite Material},
     author = {Ivitskiy, Igor and Sivetskiy, Vladimir and Bazhenov, Victor and Ivitska, Darya},
     journal = {Eastern-European Journal of Enterprise Technologies},
     volume = {1},
     number = {5 (85)},
     pages = {4--9},
     year = {2017}
   }

2016

1. Tech. Audit

   Simulation of Intelligent Sensors Dipping into the Melting Polymer Composite

   Igor Ivitskiy, OL Sokolskiy, and VM Kurylenko

   Technology Audit and Production Reserves, 2016

   Bib

   @article{ivitskiy2016simulation,
     title = {Simulation of Intelligent Sensors Dipping into the Melting Polymer Composite},
     author = {Ivitskiy, Igor and Sokolskiy, OL and Kurylenko, VM},
     journal = {Technology Audit and Production Reserves},
     volume = {5},
     number = {3},
     pages = {31},
     year = {2016}
   }

2014

1. Mod. Sci.

   Method of Accounting Wall Slip Polymer in Modeling Channel Processing Equipment

   OL Sokolskyi and Igor Ivitskiy

   Modern Scientific Research and their Practical Application, 2014

   Bib

   @article{sokolskyi2014method,
     title = {Method of Accounting Wall Slip Polymer in Modeling Channel Processing Equipment},
     author = {Sokolskyi, OL and Ivitskiy, Igor},
     journal = {Modern Scientific Research and their Practical Application},
     volume = {10},
     pages = {136--140},
     year = {2014}
   }

2. Tech. Audit

   Polymer Wall Slip Modelling

   Igor Ivitskiy

   Technology Audit And Production Reserves, 5 (3 (19)), 2014

   Bib

   @article{ivitskyi2014polymer,
     title = {Polymer Wall Slip Modelling},
     author = {Ivitskiy, Igor},
     journal = {Technology Audit And Production Reserves, 5 (3 (19))},
     pages = {8--11},
     year = {2014}
   }