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The Last-Step Gap: Ad Strength Sorts Every Step of Its Scale Except One
Compared inside the same ad group across 72,970 ads, Good beats Average on click-through rate in 71.1% of cases, while Excellent beats Good in only 48.3%.
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The Score-Rank Gap: What Optimization Score Actually Ranks Inside Your Account
Across 29 Google Ads accounts and 6,071 scored campaigns, the median rank correlation between a campaign's optimization score and its click-through rate is 0.05, and for conversion rate it is -0.05.
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Half Your Wasted Google Ads Spend Sits in 10% of Your Search Terms
The short version. We already published how much Google Ads money goes to search terms that never convert. This is the follow-up question: where does it sit. Across 32 accounts and 5.2 million paid search terms with zero conversions in the Doctor Ads Profit Forensics portfolio, the most expensive 10% of those terms hold a ... Read more
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Half the Competitors in Your Google Ads Auction Insights Have No Impression Share
The short version. Auction Insights looks like a league table of your competitors. We pulled the raw exports from 22 Google Ads accounts across 9 verticals inside the Doctor Ads Profit Forensics portfolio and counted what is actually in them. Of the 159 rivals Google named, 90 arrived with no impression share at all, just ... Read more
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Performance Max Overshoots Its Target CPA in 71% of Campaigns
The short version. Your account summary says the cost per sale is close to goal. That calm is an average. Underneath it, we took 2,723 campaigns that were given an explicit target cost per sale, in 18 accounts, and asked each one whether it delivered what it was told to deliver. Performance Max came in ... Read more